6 Ways to Utilize Facebook Live Video to Boost your Marketing Strategy
Are you questioning how your company can utilize Facebook Live Videos? Searching for examples to help you get started? Utilizing live video will enhance your Facebook reach and it can take less time than composing specific posts.
1. Let your audience know in advance when you’re going to broadcast
However you can always surprise your followers by making a live video out of the blue. It works sometimes and it can even go viral if done right.
2. Be smart! Go live only when you have a strong wifi or 4g connection
I’ve seen people broadcasting their videos on Facebook even when they have a poor connection and it can be very frustrating, not just for the viewers but also for the person that is broadcasting it. So always make sure you have a strong 4g / WiFi signal before going live.
3. Be nice to your audience and interact to commenters
Your audience will love you even more if you mention their names and answer to their questions.
Ok now that we have discussed a couple tips that will help you on your next live streaming on Facebook, here are 6 methods that will help you boost your marketing strategy using Facebook Live Videos.
#1 Broadcast Live Events
I've seen a lot of Dj's, producers and bands broadcasting their performances live on Facebook, and I find it brilliant, because you get to see what it is like to be on stage with your favourite band/singer. It is also a great way for them to interact a bit more with their audience. This method has also been utilised by festival/concert managers and producers to market their venues, clubs, festivals, live concerts etc...
#2 Provide a Look at Your Company
Another way you can utilize Facebook Live video is to provide your fans a behind-the-scenes look at your company and how you work. Expect that some of your fans are interested in getting into your line of work. You might utilize a Live video session to share your procedure and inform people who are searching for these details. This method works really well for small and big-sized companies as it's a great way to increase the engagement with your audience.
I've seen a couple television networks using this tactic to promote TV shows, it has also been utilised by TV anchors to give a preview of what they're going to cover in the news.
#3 Get your blog readers to engage with your social media and vice-versa
This is a great way to drive high-quality traffic to your website. Let's say you have recently posted a really good article on your site and it has been generating a lot of traffic, however it hasn't gone viral yet. You can use Facebook Live video to talk about your article and answer your audiences' comments on your blog.
This is a great way to get people to comment and interact more with your website and your social media as well. This is your chance to get your company to the top, don't miss it!
#4 Tips & Q&As
This is a great way to engage with new & old customers. Let's say you have just released an update to a application and you're getting tons of questions through your customer service channel, what you can do is to determine a typical concern that your consumer service group gets, and rather than address the concern repeatedly, you can have a Facebook Live video session to address it.
Tech companies such as Adobe have been using Facebook Live Videos to promote their applications through live tutorials, the video below is a great example of how you can use this method for your company.
#5 Promote Your Future Event
Facebook Live is an excellent method to reveal a future occasion. Produce a post to let fans understand you have an unique statement to make. Share particular information about your occasion on your Live video.
When revealing an occasion on Live video, make certain to have an easy-to-remember URL that you can show your audiences. It’s a good idea to post this link in the video remarks also. Utilize a tool like Bitly to produce a URL that you can track.
If you prepare to promote your occasion on your other social media networks, it's valuable to produce a trackable URL for each platform so you can see where you're getting your occasion sign-ups.
You can likewise utilize Facebook Live video to stream a live occasion. If you're participating in a conference, you might network with speakers and broadcast interviews to your audience to keep them tuned into your Facebook page.
#6 Preview Your New Products
Another method to utilize Facebook Live video is to offer your fans a preview of your new products. It's also a great way to keep your audience engaged. If you simply got a delivery of a brand-new item, however it's not yet offered on your site, you might utilize a Live video to tease it to your clients.
Think about supplying a link throughout your video to capitalize and take preorders from your clients.
What are you waiting to start broadcasting live on Facebook?
Well, now that you have learned some great methods of how you can use Facebook Live Videos to boost your marketing strategy, it's time for you to GO LIVE!
Free piece of advice for you: If you can afford buying a good DSLR camera or even a Ultra HD webcam, do it! Your audience will definitely appreciate the effort that you are putting into your live streaming and this will keep them tuned in.