Hello everyone! So today we are going to talk about Web Design trends for 2016. If you are one of these people that like following what’s new and cool, you are going to love this article. You can also have a look at our article about SEO Predictions for 2016.
Hamburger Menu (Sidebar Menu)
What is it?
Hamburger Menu is basically a new way (not so new, it has been used since 2014) of hiding and simplifying users navigation. As you can see on the image above, it makes a site look cleaner. Even though it’s been used since 2014 most people are still not familiar with the pattern.
‘Your site will look a lot cleaner’ With the Hamburger Menu your site will definitely look more professional and very clean, which will be a good thing for most businesses.
‘Hard to identify’ People are still not familiar with the pattern, which may make it hard to realise that the button is actionable. The consequences can be harmful for your business, and I say that because we all know that if something is hidden on your website, people won’t click on it, which means your site’s bounce rate will be very high.
If you are familiar with the users behaviour on your website, and know & understand 100% your target, then I don’t see why you shouldn’t use it. Plus it will look cool! Although if you want to use it only because it will look pretty, I would suggest you first to do some research on your site’s audience.
Material Design (Google is taking over)
What is it?
It’s basically the revolution of flat design, but still pretty much the same. It is a design language developed and released by Google in 2014. Designers and developers are slowly taking interest in using this new language, so hopefully in 2016 we will be seeing more and more websites & applications using material design.
It is clean and it looks great.
Space between items.
It’s developed by Google (they just love when we use their stuff)
Material Design is still a baby, people are still learning what’s the best way to use it and how to use it, specially for websites. It’s definitely a trend we should be watching closely this year.
If you are a brilliant developer and designer and you are up for learning Google’s framework for material design, then go for it! Now if you are planning on getting a web designer / web design agency to design your brand new website in material design, be careful! Ask for their portfolio first and check if they are familiar with Material Design.
What is it?
Card-based design it has been around for a while now, the first time I came across with a card-style interface was on Behance a while ago. One of the most popular site that has a card-style interface is Pinterest, but there are also other sites that are using the same design approach, such as Dribble and 500px. I am a big fan of this design technique, as it makes a website look well-organized and dynamic.
“Compatibility with responsive frameworks” Card-based design can easily adapt to horizontal or vertical layouts which is great for responsive design.
“It looks great” If you care about how people browse and interact (UI/UX) with your website, you should definitely consider building/changing your site’s layout to a card-based layout.
Some people may think that card-based design is too simple and it looks way too clean - and I have to agree with these people. This design technique may not be suitable for your site and if not done right it can harm your business. Before taking the big step and changing your website completely, consider doing a survey with your audience to see if that’s something they would like to see on your website.
It looks cool, professional, well-organized, and it will make your audience fall in love for your brand, so what are you waiting for? Ok, let's not overrate it. Card-based design is not just flowers and it also has a dark side. You should avoid this design technique if you don't want your audience to associate your website to an online portfolio or a digital magazine, if you are not one of these.
If you have any comments or questions on this story, please comment below.