I get this question quite a lot 'What is SEO'? The short answer is ‘A very efficient and great marketing method’. There are some people that see SEO (Search Engine Optimization) as a kind of magic, or a shortcut to get your website to the top of the search engines websites, such as Google, Bing, Yahoo. Well I can tell you that, there’s no magic at all! SEO is about knowing the rules that these search engines websites use to rank a site. So as you can see, there’s no magic here, it’s all about being smart and competent.
Ok but, what exactly is SEO? Why is it so important for my business?
Let’s think of SEO as a ‘PEN’. Now try to imagine what are the essential parts of a pen that it needs to function effectively.
If your pen is missing parts like, the barrel, clip or the ink chamber, it’s not really a pen is it? Without the ink, how are you supposed to write? Ok, so what does all that mean?
It means that a pen needs to have at least the ink chamber and the ballpoint tip, so you can use it, although it’s not going to be a very good pen, right? You will probably have to throw it in the bin after a while.
So if you think about it, having just some of the parts, doesn’t really mean you’ll be able to use your ‘pen’ to its optimum potential, it would need to have all the parts to be considered an effective pen.
SEO works exactly like a pen. I will tell you how. If your website has a good layout, but the content is poor, it means that your website is missing some really important parts, you can still use it, but it doesn’t mean you have a good website, which means that Google and all the other search engines websites, will penalise you. By penalising I mean, not ranking your website. So the more complete your website is, higher are the chances that it’ll be ranking on the first page.